Coke and Menthos – the success of an experiment

Too many brands, products, options that do everything to be worth to trying be different from competitors, call attention and interact with the public. Every silly thing, every kind of curiosity.
Behind so many “little” or “silly” actions don’t we need more sustainability?
People have the need of feeling fulfilled, they look for satisfactions and are always trying to find themselves in a crazy environment, where the market itself is also lost. What a crazy world!

Buy it, easy, break it, fix it, trash it, change it, upgraded it, charged it, zoom it, press it, snap it, quickly erase it, write it, save it, loaded it, check it, play it, burn it, rip it, …………………………………………………………
TECHNOLOGIC
(e.g. Daft Punk’s music)
August, 2006