Crazy to be connected

· Consider the fact that 812,000,000(!) human beings are now online worldwide (Internet World Stats, September 2004)
· More than 100 million people worldwide log on every month to play interactive computer games (source: NYT, December 2005).
· In the USA, over 70 percent of males in the 18 to 34 demographic play video games, according to NPD Group. Young men play 12.5 hours of video games a week, while they watch television 9.8 hours, and three-quarters of households with a male member age 8 through 34 own a video game system, according to Nielsen Entertainment (source: MediaLife January 2006).
· An average European gamer will play for 10.9 hours a week, 87% have played in the last week, and 72% play at least three times a week. To put this into perspective: gaming is, for gamers, the third-most-popular use of media entertainment in the last week, after watching TV (96%) and listening to music (94%) (source: Mediaedge:cia, December 2005).
· Sixty percent of trendsetters and 33% of mainstream 14-34 year-olds have a social networking page (source: TrendCentral, May 2006).
People addicted to online access, the fuel that keeps their own universe going.
What If you connected to yourself before be crazy to be connected?
“http://www.trendwatching.com/briefing/”