The brand I would love to be running is Brazil, my country. We are famous for football, samba and political scandals. Once a year we are also famous for naked ladies and carnival. Nothing wrong with all these qualities. However I believe there is a great story about Brazil.
We are more than frivolous and fun crazy. We are leader in aerospace and aeronautical engineer. Embraer carry passenger all over the world. Our farmers are the world leaders on technology + efficiency + productivity, and are rapidly becoming known as the gardens of the world. Furthermore, we have the biggest forest in the world.
Most relevantly, we have a leading, world class creative communication industry. Brazil has led the world at Cannes Awards, indeed, digital and media prizes.
The remarkably Brazil’s differential is its creativity. There is an incredible miscegenation and diversity. We can count with an interesting culture and a privileged nature.
To conclude, Brazil has potential to be successful. Even though, everybody lives there with some problems, such as, things don’t happen in a fair way, the lack of education for not privileged people or the bad income sharing. Yet, Brazilians people seems to deal well with contradictions.
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Por que nao:)
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